慕文龙，男，聘期制讲师。本科和硕士均就读于武汉大学社会学院，于2016年和2018年分别获得法学学士和法学硕士，博士毕业于武汉大学经济与管理学院，获得管理学博士（市场营销方向）。研究方向包括社会营销、组织营销、跨文化营销、以及交叉学科研究等。
联系方式：mu.w@whu.edu.cn
1、近五年代表性论文(*表示通讯作者)
(1) Wang, T., Wang, Y., & Mu, W*. (2022). The effect of birth order on entrepreneurship: Evidence from China. Entrepreneurship & Regional Development, 34(1-2), 179-208. (SSCI)
(2) Wang, Y., Wang, T., Mu, W.*, & Sun, Y. (2022). What is the glamor of black‐and‐white? The effect of color design on evaluations of luxury brand ads. Journal of Consumer Behaviour. 21(5), 973-986. (SSCI)
(3) Wang, T., Mu, W.*, & Cui, N. (2021). Can the effectiveness of driver education be sustained? Effects of driving breaks on novice drivers’ traffic violations. Accident Analysis & Prevention, 154, 106083. (SSCI)
(4) Wang, T., Mu, W., Li, X., Gu, X., & Duan, W. (2022). Cyber-ostracism and wellbeing: A moderated mediation model of need satisfaction and psychological stress. Current Psychology, 41, 4931–4941. (SSCI)
(5) Xie, P., Mu, W.*, Li, Y., Li, X., & Wang, Y. (2022). The Chinese version of the digital stress scale: Evaluation of psychometric properties. Current Psychology, Advanced online publication. (SSCI)
(6) Mu, W., & Duan, W. (2020). Evaluating the construct validity of stress overload scale-short using exploratory structural equation modeling. Journal of Health Psychology, 25(7), 913-921. (SSCI)
(7) Feng, W., Wang, T., & Mu, W. (2020). The influence of anthropomorphic communication in social media on the country-of-origin effect. International Journal of Advertising, 39(8), 1202-1227. (SSCI)
(8) Duan, W., Mu, W.*, & Xiong, H. (2020). Cross-cultural adaptation and validation of the physical disability resiliency scale in a sample of Chinese with physical disability. Frontiers in Psychology, 11, 3544. (SSCI)
(9) Duan, W., & Mu, W. (2018). Validation of a Chinese version of the stress overload scale-short and its use as a screening tool for mental health status. Quality of Life Research, 27(2), 411-421 (SSCI)
(10) Mu, W.*, Chen, Z., & Duan, W. (2021). An extended evaluation of academic encouragement scale for adolescents. Journal of Psychoeducational Assessment, 39(3), 332-345. (SSCI)
(11) 段文杰，盛君蓉，慕文龙，关远. 环境知识异质性与环保行为. 科学决策, 2017, 10: 49-74. (CSSCI)
2、科研项目
国家自然科学基金重点项目，全球化和网络化环境下的中国企业品牌国际化营销战略研究(71532011)
3、主要学术兼职
担任包括Entrepreneurship & Regional Development, Health & Social Care in the Community, Frontiers in Psychology, Psychology in Schools, Psicologia Reflexao E Crrtica, Journal of Psychoeducational Assessment等SSCI期刊的审稿人。
