The 2nd “Yangtze River Civilization • Global Communication” International Communication Creativity Competition

The 2nd “Yangtze River Civilization • Global Communication” International Communication Creativity Competition is jointly organized by School of Journalism and Communication, Wuhan University, and the Yangtze River Culture International Communication Center. The competition openly invites international students from universities in Hubei Province to share their stories of Yangtze River civilization.

I. Event Content and Objectives

The competition is open to international students (including alumni) from universities in Hubei Province. It solicits outstanding works published in overseas mainstream media since September 2025. Entries should focus on topics such as Yangtze River civilization and Jingchu culture, aiming to tell authentic, multidimensional, and comprehensive stories about China from diverse perspectives.

The competition aims to:

1. Enhance International Communication Effectiveness

Encourage international students to use diverse perspectives and innovative formats to vividly explain China’s development to the world, thereby increasing the global reach and influence of Chinese stories.

2. Build Bridges for Mutual Learning Among Civilizations

Create a platform for cultural exchange among Chinese and international youth, while showcasing the openness, inclusiveness, and cultural soft power of universities in Hubei Province.

3. Empower Cross-Cultural Communication Practice

Provide a practical platform for international communication, helping students improve their creativity and cross-cultural expression abilities in global contexts.

II. Awards

Grand Prize: 1 winner; First Prize: 3 winners; Second Prize: 5 winners; International Communication Award: several winners.

III. Schedule

Submission Period: May 11 – June 30, 2026

Evaluation Period: July 1 – July 15, 2026

Announcement of Results and Award Ceremony: September 2026

IV. Eligibility

International students from universities in Hubei Province (including undergraduate, master’s, doctoral students, and alumni) may participate individually or in teams.

V. Categories of Entries

There is no restriction on format. The competition includes three major categories: written works, visual design, and audiovisual productions.

1. Written Works

Essays, memoirs, feature stories, news reports, poems, etc.

Length: 1,000–3,000 words

Languages: English or other non-Chinese languages (Chinese translation required)

2. Visual Works

Posters, photography, illustrations, graphic collections, etc.

Format: JPG/JPEG/PNG

Resolution: Minimum 300 dpi

ndividual or grouped submissions accepted

3. Audiovisual Works

Short videos, microfilms, vlogs, animations, AI-generated videos, etc.

Duration: No more than 5 minutes

Format: MP4

File size: No more than 500 MB

Chinese and English subtitles required

VI. Creative Themes

1. Cultural China

Overseas communication of traditional Chinese culture, intangible cultural heritage, traditional festivals, and folk customs.

2. Ecological Yangtze River

Environmental themes such as ecological civilization, green development, and harmonious coexistence between humanity and nature.

3. Charming Hubei Province

Hubei's intangible cultural heritage, distinctive local cuisine, and landmark architecture & attractions.

4. Impressions of River Town Wuhan

Urban observations covering Wuhan’s cityscape, cultural landmarks, development achievements, and daily life experiences.

5. Humanistic Wuhan University

Cross-cultural experiences of international students in China, interactions between Chinese and international youth, and reflections on cultural integration.

VII. Submission Requirements

1. Originality Statement

All submissions must be original works. Plagiarism or unauthorized copying is strictly prohibited. Violators will be disqualified.

2. Proof of Publication

Participants must provide proof that the work has been published in overseas media from the participant’s home country or abroad (including newspapers, websites, or official social media accounts), such as links, screenshots, or publication numbers.

3. Content Standards

Content must be positive, healthy, and compliant with Chinese and international laws and regulations. Politically sensitive content is prohibited.

4. Submission Rules

Participants may enter individually or as teams.

Maximum 4 members per team

Cross-university and cross-nationality teams are allowed

VIII. Evaluation Criteria

IX. Submission Method

Submission Email: 327639017@qq.com

Email Subject Format: Name + Country of Publication + Contact Information + Type of Work

File Naming Format: Title of Work + Author Name/Team Name + Country of Publication

(Please submit files in compressed format.)

X.  Notes

Published media platforms must comply with the laws and regulations of their respective countries and must not contain politically sensitive content.

The International Communication Research Center of Wuhan University reserves the final right of interpretation for this event.

Organizers:

School of Journalism and Communication, Wuhan University

Yangtze River Culture International Communication Center

Co-organizers:

(I) Universities and Research Institutions

Institute of International Communication Research, Wuhan University

Center for Studies of Media Development, Wuhan University

School of International Education, Wuhan University

Institute of National Communication Strategy, Huazhong University of Science and Technology

School of Journalism and Communication, Central China Normal University

School of Journalism and Communication, Hubei University

School of Foreign Languages, Hubei University

College of Literature, Journalism and Communication, South-Central Minzu University

School of Journalism and Communication, Wuhan Sports University

Convergence Media Center of the Publicity Department of the Party Committee, Wuhan University of Science and Technology

(II) Media Support

Jimu International Communication Center

Changjiang International Communication Center

Wuhan International Communication Center

中文版