School of Journalism and Communication of Wuhan University Chinese Version
About SJC

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The subject of Journalism and Communication originated from 1980s.With the development of Chinese economic reform and the costruction of socialism with Chinese characteristics,it thrives under changes and innovation.

Aided by former Principal Liu Daoyu,Wuhan University established the Department of Journalism on September,1983.Professor Wu Zhaorong took the job of the first dean of the department.WuLengxi,the chairman of China Journalists Associationthen,became the honorary dean。Meanwhile,Professor Bi Huanwu and He Wei taught there.In 1984,the department enrolled the first undergraduates of Journalism.The next year,it acquired the qualification to grant themaster's degree and began to enroll graduate students.The major of Broadcasting and Telecommunications was established in 1985 and the major of Advertising was established in 1993.The Department of Journalism was modified to the School of Journalism in 1995,of which Professor Wu Gaofu became the dean.In 1998,Journalism became the key subject of Hubei Province.And it attained the qualification to grant the master's degree of Communication.

On April 1999,Wuhan University adjusted its subjects.Then School of Journalism was combined with School of Library and Information into School of Mass Communicaiton and Management of Knowledge and Information.At the same year,they got the qualification to grant the Doctor’s degree and enrolled doctors of journalism the next year.

On August 2000,four universities united as the new Wuhan University.During the adjustment of schools on December,the Department of Printing of Wuhan Technology of Geomatics Engineering University was combined with the subjects of journalism and communication of Wuhan University as the all-new School of Journalism and Communication.Professor Luo Yicheng assumed the dean of school. The school established 6 departments including Journalism, Broadcasting and Telecommunications, Advertising, Printing and Communication, Design of Package and Network Communication. Apart from these, 8 undergraduate majors or major directions were established, Journalism, Broadcasting and Telecommunications, Advertising, PrintingEngineering, PackageEngineering, ElectronicPublishing, Network Communication and Broadcasting and Hosting Art. There were also 3 master’s degrees,Journalism, Communication and Printing Engineering. The subject of Journalism and Communication and Printing Engineering were qualified as China’s key subjects to construct.There were 74 teachers including approximately 40 professors and about 1800 students then.On September 2002,new office building came into use which covered 3400 m2with functions like administration,education and experiment.And it had experiment labs,such as multimedia lab,broadcasting and telecommunication lab, photography lab and printing and package engineering lab.

On April 2004,the Department of Printing and Department of Package were taken off to make up as an independent department.The School of Journalism and Communication remained its original name with four departments including Journalism,Broadcasting and Telecommunications,Advertising and Network Communication,fourundergraduate majors and directions including Journalism,Broadcasting and Telecommunications,Advertising,NetworkCommunication,Broadcasting and Hosting Art and Advertising Design.It can grant 3 Master’s degrees,Journalism,Communicaiton and Digital Media,and 3 new doctor’s degrees,InterculturalCommunication,Advertising and Operation and Management of Media.On December 2004,the Media Developing Research Center of SJC was approved by the Ministry of Education as a key base for science of literature and sociology.Meanwhile,Hubei Province highly praised their development of subjects.On December 2006,the Experiment Center for Journalism and Communication of WHU was approved by Ministry of Education and became the first media experiment center of national level.The center was equipped with many kinds of facilities including the most advanced professional broadcasting studio,multimedia news editing lab,non-linear editing lab of broadcasting and telecommunications,recordingstudio,photography lab etc.There were more than 50000 books in the library of SJC.Thecomprehensive education ability ranked top among other domestic universities.At the end of 2011,there were 57 teachers including 42 professors and 25 officers in SJC.And among 1500 students,more than 800 were undergraduates,nearly 800 were postgraduates.

Before all these began,the Department of Journalism put forward the theory of emphasizing both on learning theory and training skills.The strategy of education was “Strengthen the Foundation,Focus on the Practice,Serve for the Society,Towards the Future”.SJC makes attempt to explore a new road to reform the education according to the needs of society and regular patterns of cultivating people.Forexample,in 1980s,Department of Journalism established the Class of News Photography with China Photography Association.The class won all the first prizes of a photography competition sponsored by Kodak.According to an incomplete statistics,almost 40 among early students had won all kinds of news prizes.

As for science research and construction of subjects,the Department of Journalism paid much attention to innovation and development,trying to explore and solve many problems met in this subject.Afteryears,SJC started the research on theory of journalism,practice and culture of journalism and communication,journalism in Taiwan,Hongkong and Macau,comparison between Chinese and western news,development of ideology of journalism and communication,theory and practice of advertising.There are many famous and precious books written by scholars in SJC,likeComparison Between Chinese and Western News by Prof. Fei Fan and Prof. Shan Bo, Journalist As A Author by Prof. Wu Zhaorong,Guide to News Interviews and New Guide to News Interviewsby Prof. Luo Yicheng and Fundamental Theory of Journalism by Prof. Wu Gaofu.During the 7th Five-Year Plan of China,the Department of Journalism took job of editing and writing teaching materials of theory of journalism and writing of journalism for national teaching organization.During 8th and 9th Five-Year Plan,SJC took responsibility of 6 national key projects.Meanwhile,more than 10 research results won rewards of national level and provincial level.At the same time,SJC emphasized that the service had to be the guide of practical activity.So it cooperated with news media and set up research on morality of news employees,audience of TV and relationship between communication and economical reform in Wuhan.

As for domestic and international academic exchanges,the Department of Journalism set up relationship with USA,Japan,Australia,Canada as well as Taiwan,Hongkong and Macau for cooperation and academic exchanges.SJC would assign young teachers to learn in key universities and news media in China aperiodically in order to improve the teaching and research level of the faculty team.They also recruited some famous scholars of journalism and appointed experienced media employees as part-time professor or honorary professor.Meanwhile SJC remained a long-time and friendly relationship with many famous media in China,which set a propitious foundation for education of journalism and communication.

In 2000,all new Wuhan University offered the education of journalism and communication a new opportunity of development.And this is also a period when Chinese education on journalism and communication got into huge competition.So if they didn’t grab the chance,they would fail.In all projects of school,they always insisted on putting the construction of subjects in the first place.And they centered on research and education and got replenished by serving outside.SJC achieved in every field and was faced with the most rapid development of education on journalism and communication.

In 2002,the project,“Modern Media and Development of Chinese Society and Culture”,participated mainly by SJC was classified as a key project of 10th Five-Year Plan and 211 Industry,which meant SJC became one of the key construction organization of this country.In 2003,SJC was qualified to establish the doctor programs of Journalism and Communication as the first-level discipline.In 2004,Media Development and Research Center of Wuhan University was permitted by Ministry of Education as the key research base for science of literature and sociology.The Innovative Base of Journalism and Communication with Media Society was classified as a key project in the second round of 985 Industry.Two academic journals of SJC,Reviews on Journalism and Communication (2001) and Annual Report on Chinese Media Development (2003),had a great effects in academic field.

Since 2001,SJC has been improving the teaching ability of undergraduate education and the quality of cultivating people.In 2004,students from SJC won 2 first prizes and 6 second prizes in science and research competition among college students in Hubei.In 2004 and 2005,students of SJC consecutively won the championship of China College Student Advertising & TV Debate Competition.Mr. and Miss. Journalism and Who Will Host 2008 Beijing Olympics had a strong influence in colleges of Wuhan.On October 2006,SJC got a good feedback from the supervision and evaluation team of Ministry of Education.For the education on postgraduates,they expand new methods for cultivating postgraduates with modifications of learning schedule and reform on cultivation system.SJC revised the cultivating plan of postgraduates twice,which made it more appropriate,scientific and regular.Since 2003,the academic results published by postgraduates of SJC consecutively ranked top among other schools of literature arts in WHU and even other universities for many years.Luojia Forum for Journalism and Communication became one of ten academic brands from students. On October 2004,SJC held the first National Academic Forum of Journalism and Communication for Doctors.

In the field of scientific research,the overall power is growing.SJC set the ideology of research according to regular patterns of academic research,the new trend of this subject and the reality of SJC.Since 2001,SJC has took the responsibility of 25 key projects,ranging from international level to provincial level.SJC has a budget for research 2,050,000 RMB per year and published 175 academic journals per year.SJC has published 10 books so far and each year they have about 10 papers to participate the international academic conference.SJC also won 3 prizes from Ministry of Education and 10 provincial prize.

The academic atmosphere are active and SJC has held 21 national and international conferences of all kinds since 2001.Some of them were highly praised by domestic and foreign scholars,such as Intercultural Communication International Academic Conference (2004),China and USA Media Environment and Reform of Media Academic Conference (2005),Wuhan Optical Valley International Cartoon Annual Salon (2006),Political Communication International Conference (2007),Crisis and Intercultural Communication International Academic Conference (2007),Advertising and Cultural Communication International Academic Conference (2008),Intercultural Communication International Academic Conference (2011).

SJC had a group of influential scholars of this country.Three professors were recruited by Ministry of Education into the Plan of Developing Century Brilliant and Innovative Talent.Prof. Shan Bo and Prof. QiangYuexin were hired as Luojia Special Professor.Prof. Zhou Xiang was hired as Chutian Special Professor.Prof. Luo Yicheng assumed the job of evaluation team for the subject of journalism and communication.Professor Zhang Haijin was granted as China Advertising Figure of 2006.Meanwhile,SJC pays much attention to develop the talents of young teachers,encourages them to get a higher degree.And they would send young teachers to study and communicate abroad regularly.The age and scholar structure of teacher team are gradually getting appropriate.

In the future,SJC,guided by Scientific Outlook on Development,will put the construction of subject under the historical and cultural process of media society.At the same time,SJC will take foreign advanced university as references and strengthen its individuality in order to improve academic quality.The future aim will be to create better research management system and talent training system,to enhance the ability to serve the society with comprehensive academic resources,to remain its leading position among other universities nationwide and to make it as the international center of the research of journalism and communication and talent training.